EA announced yesterday that they’re creating a new division in their company that aims to “explore, build, and help define the future of interactive entertainment.” SEED (Search for Extraordinary Experiences Division) is currently in its early stages, so little to no information was made clear. As vague as this announcement may be, it should be interesting to see what projects this division lends a hand to in the future.
– Zack Burrows
There are few things in life that confound me as much as the ordeal you’re put through in order to play a demo in a store.
In theory, this should be an easy task.
You should be able to stroll in, pick up a controller, and demo a game. That sounds reasonable enough, right? So why is that every retailer has decided to make it a painful and uncomfortable experience for anyone who enters their store?
If you’ve been to a WalMart, Target, or Best Buy, then you probably know what I’m talking about. Sure, the actual process of being able to demo a game is simple. Assuming nobody else is at the kiosk, you just pick up the controller and select the game you want to try. However, the experience is almost never a pleasant one, and I’ll tell you why. Continue reading