The Problem With Selling VR

With virtual reality starting to legitimately step up as a new way to play video games, it’s no surprise that so many people want to give it a try. Instead of just looking at a television or monitor, players are now able to be fully immersed in a digital world in ways they’ve never imagined possible. However, as groundbreaking as this concept sounds, there’s going to be an interesting challenge in getting these headsets into consumers homes.

What’s the one thing you’ll hear from everyone who has managed to try on one of these headsets? “You need to experience it for yourself to truly understand it.” I’ve even heard some people go as far as declaring it a “religious experience”. This is also where VR finds its biggest marketing issue. Unless you travel to events like PAX or Comic-Con, work in the gaming industry, or happen to be close to one of the very few participating retailers, there’s no real way to try VR before buying it.

At the point of writing this, I myself have still not tried virtual reality.
I don’t have the money to travel states away for conventions to try it, and there’s no participating retailers with demo opportunities near me, and I can’t be the only one. Until more retailers make it a goal to have VR headsets to demo in-store, I feel like the numbers of units sold aren’t going to be as high as most people would expect.

What are your thoughts on VR?
If you’ve tried it, what headset did you try and what did you think of it? Do you think VR is going to sell well, or have a small user base? Leave a comment below and let me know what you think!

– Zack Burrows


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